About Cheers.org.nz

This website is managed by The Tomorrow Project, a social change initiative of beer, wine and spirit producers.

We believe that drinking can be a normal part of a healthy lifestyle when consumed in moderation.

It is a social enabler used by hundreds of thousands of New Zealanders in times of celebration and commiseration, with friends, family, colleagues and new acquaintances.

However, New Zealanders need to be better supported to understand the drivers and effects of their drinking behaviour, and to make smarter choices to keep themselves, and the people around them, safe and sociable when they are drinking.

The Tomorrow Project operates a public education programme to give New Zealanders the information they need to make good decisions about the way they drink.

Funding for the Project is provided in equal parts by the Brewers Association, Distilled Spirits Association, and New Zealand Winegrowers.


Advice on this site is based on the physiology of the average person. Everybody processes their drinks differently, and factors including, but not limited to, age, weight, gender, ethnicity, mood, fatigue, illness and any medications being taken, will impact on how an individual processes alcohol. If you are looking for advice tailored specifically to your physiology, you should visit your doctor.

Cheers! Triennial Report (activity from 2012 – 2015)

This report summarises the first three years’ of the Cheers! education programme (2012 – 2015). The Board of The Tomorrow Project, and partner brands, are committed to supporting a programme that gives consumers the practical tools and resources they need to make better decisions around their drinking behaviour. The longer term goal is a safe and sociable drinking culture for all New Zealanders. View here.


The Tomorrow Project is an Incorporated Society. The Project is governed by a three-member board, comprising representatives from each of the Project partners — the Brewers Association, Spirits New Zealand and New Zealand Winegrowers. Along with two independent directors, being the chairman Tone Borren, and Paul Quigley, an emergency medicine specialist and independent health advisor.


An Executive Director manages the day-to-day business of The Tomorrow Project, including the public education programme, and reports to the governance board.

Matt Claridge
Executive Director
0223 077525
04 390 1344